Jewelry CARE
M
3 cs of using your blog to sell
Content. Provide useful, educational and entertaining content. Present information based on your product offering and customers’ problems or needs.
Context. While your end goal is to sell, consider the context of your blog posts. Here, you’re a tour guide through your firm’s extended offering – not an auctioneer. Your job is to show readers how to use your firm’s products.
Commerce. Once you’ve given your readers useful information in a meaningful setting, they may be interested in actually plunking down their credit card. Unfortunately, here’s where many business blogs stop. Blog editors, familiar with their company’s e-commerce site and how to find specific products, can assume readers innately know how to find the product or have the motivation to track it down. Don’t get me wrong. Some very small percentage of prospects will to go extreme efforts to find the product. Unfortunately, the rest will just leave or worse go to your competitor.
Ways to convert your traffic to sales
To make your blog an effective sales machine, integrate your product into your content in a way that doesn’t scream BUY, BUY, BUY. Here are five steps to provide relevant information and eye-candy to lure readers in and help convert blog posts to sales receipts.
Provide useful, relevant information. Show prospects how to use your product, give them instructions or how-tos, and/or entertain them.
Showing making procedure is a good way to guarantee product quality
Include a variety of different forms of content. Photographs and videos are particularly important because readers tend to be visual and want to see your product in action.
Get customer attention by clean visual and video
Make it easy to buy by eliminating stumbling blocks to purchase. Don’t assume customers know which item you’re talking about in your post. Provide a link directly to the product page or just link the product to your blog so they can buy if they want. If it relevant give readers more than one way to get to the product.
Article credit: Heidi Cohen (https://heidicohen.com/use-blog-to-sell/)
ARGENTIUM
Argentium silver is much lower maintenance than regular sterling silver and can be easily be cleaned with a mild soap and water solution. A soft brush or cloth with dish soap will clean your jewelry very well. Luster and shine is renewed particulalry well for chains if placed in a small container of soapy water and shake for a couple minutes, rinse then dry.
Remember it is always good practice to remove jewelry prior to entering swimming pools / hot tubs or other places it may come into contact with chemicals. Sulfur will cause your rings to patina, it is easily removed with sterling cleaner, or a quick rub of a polishing cloth. Remove while applying lotions, sunscreens, perfume, or before cleaning with harsh chemicals (including bleach). If your jewelry has a brush finish, avoid the polish cloth, as it will alter the finish.
GOLD VERMEIL
Proactive maintenance is key to keeping your gold vermeil jewelry beautiful. To keep tarnish from setting in, clean your pieces regularly by wiping them with a soft, dry cloth. Apply any scents and lotions before you put it on. Gold plated jewelry should not to be worn when showering or exercising. Preventing it from getting wet and keeping it away from harsh chemicals, lotions and perfumes will ensure its lasting quality.
CARING FOR OXIDIZED SILVER
The darkened areas of an oxidized piece is acheived with a chemical process and will lighten with wear and time, this is
natural and liked by many as it creates a natural weathered in look. Please do not directly polish oxidized areas as it will remove the patina.